"Did I Mention the Free Wine?" Tour
When eccentric magazine publisher Felix Dennis wanted to promote his new book of poetry A Glass Half Full, he sought to create an event that as unique as he was. Enter R3 Productions and WestBeth Entertainment who executive-produced the Did I Mention the Free Wine? Tour, a poetry reading/wine tasting event that traveled to thirteen cities across America. R3 and WestBeth created the marketing materials, invitations and event posters as well as coordinated all production elements of the tour to ensure minimum stress, maximum exposure and fun. Responsibilities included: design management, production, technical specifications, venue selection and tour logistics (one tour bus, one private jet, 3 roadies and an entourage). The tour received local and national press in all markets, sold books and introduced a new audience to both poetry and fine french wine!